Choosing the Right Offer Type in the Functions App

Modified on Fri, 27 Feb at 4:49 AM

Before creating an offer in the Functions version of the app, it’s important to decide which type of discount best fits your goal. Each offer type serves a different purpose — whether you want to increase product quantity, promote bundles, reward specific purchases, increase cart value, or offer shipping incentives.

All function offers have a start time (by default, the creation time) and can be scheduled according to your needs.

1. Volume Discount

When to use:

Use a volume discount when you want to encourage customers to buy more of the same product, variant, or products from a collection. This type of offer is ideal for increasing quantity per product.

Examples:

  • Buy 3 items and get 30% off.

  • Buy 5 for $50 total ($10 each).

Volume discounts apply when customers add the required quantity to their cart.


2. Bundle Discount

When to use:

Use a bundle discount when you want to offer a discount on a specific combination of products purchased together. This is ideal for cross-selling and promoting complementary items.

How it works:

  • Assign a unique offer name.

  • Select the products to bundle.

  • Optionally select or remove specific variants.

  • Choose the discount type:

    • Percentage Off

    • Price Discount (e.g., $10 off the bundle)

    • Free Gift

If offering a free gift, select the product that will be automatically added when the bundle conditions are met.

Examples:

  • Buy a shirt, jeans, and shrug to get 25% off.

  • Buy 2 lipsticks and get a free eyeliner.

3. Buy X Get Y (BXGY)

When to use:

Use Buy X Get Y when you want to reward customers with a discounted product or free gift after purchasing specific items.

How it works:

  • Assign a unique offer name.

  • Select the BXGY type:

    • Product + Product

    • Collection + Collection

    • Collection + Product

    • Product + Collection

  • Add X and Y resources.

  • Set the required quantities for X and Y.

  • Choose the discount type:

    • Percentage Off

    • Price Discount

    • Free Gift

Important:
 Discounts are applied to the Y group only when both X and Y conditions are fully met in the cart.

Examples:

  • Buy X + Y and get 50% off Y.

  • Buy X and get Y as a free gift.

4. Order Discount

When to use:

Use an order discount to encourage customers to increase their cart total. This is ideal for boosting average order value.

Examples:

  • Spend $100 and get $10 off.

  • Spend $200 and get 15% off.

Note:
 Order discounts are applied to the original cart total once the required amount is reached.


5. Shipping Discount

When to use:

Use a shipping discount when you want to incentivize customers with reduced or free shipping after reaching a certain cart quantity or total amount.

Examples:

  • Spend $100 and get free shipping.

  • Buy 5 items and receive discounted shipping.

Choosing the Right Offer Type

  • Volume discounts increase product quantity per order.

  • Bundle discounts promote grouped product purchases.

  • Buy X Get Y rewards specific purchase combinations.

  • Order discounts increase overall cart value.

Shipping discounts encourage higher spend with delivery incentives.

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