Wishlist Analytics Panel Guide

Modified on Thu, 9 Jul at 11:48 PM

The Wishlist Analytics panel provides an in-depth breakdown of how your customer base interacts with your wishlist features. By analyzing conversion figures, order behavior, and product retention types, you can accurately track the direct financial impact the app has on your Shopify store.

Direct Revenue Metrics

These primary cards track the direct monetary and customer value generated through your wishlist infrastructure (as shown in image_fed4a0.png):

Revenue Generated by App: Displays the exact sales revenue generated from checkout transactions where a customer purchased items directly via wishlist paths.
Active Customers: The total number of unique customers who have actively interacted with your wishlist buttons or dashboard boards.
Wishlisted Items: Shows the cumulative count of products currently saved across all shopper lists, alongside a progress bar showing your current subscription plan's quota limits.
Email Reminders: Displays the total volume of automated notification emails (such as Restock, Low Stock, or Price Drop alerts) sent out to recover carts.

Core Conversion Insights

Located at the bottom of the Wishlist Analytics panel, these indicators break down order sizes and cart adjustments (as shown in image_fed4a0.png):

Total Wishlist Orders: The total number of successful checkout orders completed by customers utilizing their wishlist boards to finalize a purchase.
Average Order Value: The average monetary value calculated across all checkout transactions driven directly by wishlist app pathways.

Shopper Segment and Board Behavior

These metrics show how passive browsers interact with items and how cart retention behaves:

Guest Wishlist Items: Displays the total volume of saved items currently held in local browser cookies by unregistered visitors who have not yet logged into an account.
Save for Later Items: Tracks the total number of products shifted by shoppers from the active shopping cart page into the wishlist repository for future consideration.