Customer Notifications

Customer Notifications allow you to automatically send tracking updates when an order status changes.

When enabled:

• Customers receive tracking emails

• Emails include a link to your tracking page

• Customers can monitor shipment progress easily

Enable or Disable Notifications

At the top of the page, toggle:

Customer Notifications → ON

When enabled, automatic emails will be sent based on selected events.

Email Communication Consent

You can choose how customer email consent is handled.

Pre-emptive Consent (Opt-out)

• Emails are sent automatically

• Customers must manually unsubscribe if they don’t want updates

Best for:

• Stores operating in regions where opt-out is legally allowed

Opt-in Consent

• Customers must actively subscribe to receive emails

• Emails are sent only to subscribed users

Best for:

• GDPR-compliant stores

• EU-based merchants

• Strict consent requirements

Choose the option that matches your legal requirements.

Notification Triggers

You can enable/disable specific shipment events.

Each event has:

• Toggle switch

• Edit option to customize email content

Order Placed

Notifies customers when their order is successfully placed.

Useful for:

• Confirming order status

• Introducing tracking expectations

Order Ready to Ship

Sent when the order is prepared and ready for shipment.

Reduces early support inquiries.

Order in Transit

Sent when the shipment is moving through the carrier network.

Builds anticipation and trust.

Order Out for Delivery

Sent when the package is out for final delivery.

High engagement email.

Order Delivered

Sent once delivery is confirmed.

Great opportunity for:

• Review requests

• Cross-sells

• Repeat purchase offers

Editing Email Content

Click Edit next to any notification type to customize:

• Subject line

• Email body

• Call-to-action button

• Branding

• Messaging tone

You can include a tracking link that directs customers to your branded tracking page.

SMTP Email Connection

To send emails from your own domain:

SMTP Setup

1. Click Configure

2. Enter your SMTP details

3. Save

Benefits:

• Send emails from your store domain

• Improve deliverability

• Strengthen brand trust

• Avoid spam filtering issues

If SMTP is not configured, default email sending method will be used.

Best Practices

✅ Enable “Order in Transit” and “Out for Delivery”
✅ Add your logo to emails
✅ Include tracking page link
✅ Add review request in “Delivered” email
✅ Configure SMTP for branded sending
✅ Choose correct consent type based on region

Important Notes

• If Advanced Settings → Fulfillment Event Notifications is enabled, Shopify may handle certain notifications instead.

• Make sure you don’t duplicate emails between Shopify and the app.

• Test emails after enabling to ensure proper delivery.

Troubleshooting

Emails not sending?

• Check consent settings

• Confirm SMTP configuration

• Verify notification toggle is ON

Emails going to spam?

• Set up SMTP with verified domain

• Add SPF, DKIM records

Need Help?

Go to: Shopify Admin → Apps → Order Status Tracker → Help & Support

Our team will assist you quickly.