The Carrier Masking Rules feature allows you to override, modify, or completely hide carrier information displayed to your customers on the tracking page.

This is useful if you want to:

• Hide dropshipping or third-party logistics partners

• Display a custom carrier name instead of the original one

• Remove carrier branding from the tracking experience

• Maintain a fully branded post-purchase journey

How It Works

Carrier Masking lets you control how carrier details appear on your tracking page.

You can:

• Apply the rule to all carriers

• Apply the rule to specific carriers only

• Hide the carrier completely

• Override the carrier’s name, logo, or website

How to Create a Carrier Masking Rule

1. Go to Shipments → Carrier Masking

2. Click Add Rule

3. Configure the settings as needed

4. Click Save

Configuration Options Explained

1. Override Carriers

Choose how broadly the rule should apply:

• All carriers – The rule applies to every shipment.

• Only to specific carriers – Select one or more carriers to target.

Use this if you only want to mask specific logistics providers.

2. Status

Set whether the rule is:

• Active – Rule is applied immediately.

• Inactive – Rule is saved but not applied.

3. Completely Hide Carrier

When enabled:

• The carrier name will not be shown to customers.

• The carrier website will not be displayed.

• Carrier branding will be removed from the tracking page.

This is ideal for white-label shipping setups.

If unchecked, you can configure individual elements instead.

Override or Hide Targeted Properties

You can control specific carrier properties individually:

Carrier Name

Options:

• Keep it – Show original carrier name.

• Hide it – Do not display the name.

• Override with it – Replace with a custom name.

Example:
Replace “China Post” with “Standard Shipping”.

Carrier Logo

Options:

• Keep it

• Hide it

• Override with it (upload your own logo)

Useful for maintaining consistent branding.

Carrier Website

Options:

• Keep it

• Hide it

• Override with it (provide a custom URL)

You can redirect customers to:

• Your own tracking page

• A branded support page

• A custom shipping information page

Common Use Cases

White-Label Dropshipping

Hide original carrier details and display your brand instead.

Multi-Carrier Branding

Standardize all carriers under a single brand identity.

Customer Experience Control

Prevent customers from leaving your store to track shipments externally.

Important Notes

• Rules apply to shipments processed after the rule is activated.

• If multiple masking rules apply, system priority logic will determine which one is used.

• Hiding carrier information may affect customer transparency — use carefully.

Best Practices

• Keep branding consistent across tracking pages.

• Avoid misleading carrier information.

• Test changes before applying to all carriers.

• Clearly communicate shipping timelines in your store policies.