How to Integrate Google Ads with Form Builder Print

Modified on: Thu, 2 Oct, 2025 at 8:11 AM


Google Ads Integration

How to Integrate Google Ads with Form Builder

  1. Go to https://ads.google.com/

    • Sign in to your Google Ads account

  2. Click on the Goals icon on the left side of the page

    • It will lead to the Summary page, where you will be creating your conversion

    • Click on the Create conversion action button

  3. Choose Conversions on a website as your conversion action

    • Click on the Add URL button and enter your website’s URLMake sure to uncheck all other boxes and leave only Conversions on a website selected as your conversion goalImportant: Before creating conversion actions, ensure your Google Tag is properly set up to connect Google Ads with your Shopify store. To do this, install the Google & YouTube Sales Channel app from the Shopify App Store and follow the steps to link your Google Ads account.

  4. Choose the Submit Lead Form category to create conversion actions
    • Select Set up manually using code to create a new conversion action

  5. Click on the Conversion settings button
    • Select the Primary action used for bidding optimisation to make your conversion action primary

    • Enter a clear and descriptive name for your conversion action

    • In the Value field, you can select either Use different values for each conversion or Don’t use a value for this conversion action.

    • In the Count field, select One (recommended for leads, sign-ups, and forms).

    • Make sure to leave all other settings at their default values

    • Click Done, and then click the Save and Continue button

  6. Finish setting up your conversions

    • Scroll down to the bottom of the Summary page and click Finish

  7. Your newly created goal should now appear on the Goals Summary page
    • Click the arrow icon next to the goal to expand it and view the details of your conversion action.

    • You have created your goal, but it is currently Inactive, so we need to enable it through the Form Builder App.

    • Click on your conversion goal, and the Detail page will open

    • Scroll to Tag setup and click on it, then select Google Tag Manager

    • Here you will find your Conversion ID and Conversion Label

    • These are crucial elements for linking your conversion action to the specific form inside the Form Builder App.

  8. Open your Form Builder App
    • Click on Forms in the left-hand menu

    • Click on the Edit button to edit your form

    • Click on the Form integration button

    • Click on Analytics integration

    • Add your Google Tag Conversion ID and Google Tag Conversion Label from Google Ads to your Form Settings

    • Click on the Save button to save your changes

    • As a best practice, fill out your form on your website 5 to 10 times. This will help trigger your conversion goal, and within a couple of hours, the status will change from inactive to active

  9. Create your campaign and set your new conversion as the conversion goal.



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